adidas is floated on the public stock exchange, allowing anyone to own a share in the company. Various large multinational investments groups control large amounts of adidas shares, with many becoming available after Adi Dassler's death in 1987.

adidas Jamaica 2026 Kit

Shop Now

Back To School With adidas

Shop Now

Popular In adidas

Shop All adidas

adidas School Shoes

Mens

Womens

Kids

adidas

Q: What does adidas stand for?

The word 'adidas' derives from the name of the brand's founder, Adolf 'Adi' Dassler, combining his nickname and the first three letters of his surname to create one of the most famous brand names in history.

Q: When and where was adidas founded?

adidas was founded back in 1924 in Herzogenaurach, Germany, which is still the global HQ of the company. You'll also find PUMA based in Herzogenaurach, created by Adi Dassler's brother, Rudolf, as part of a long-running sibling rivalry.

Q: How do you pronounce adidas?

adidas is pronounced ah - dee - das, with emphasis on the 'ah' sound at the start. adidas is often mispronounced in America where more emphasis is placed on the 'dee' part of the word and the 'das' is heard more as 'dus', erroneously.

adidas is a brand which needs no introduction. People from all corners of the globe instantly recognise the iconic 3-Stripes - they're a leading name in sports and casual fashion, bringing effortless style and comfort. Ever since Jesse Owens donned a pair of adidas running spikes at the 1936 Olympics, the brand has been at the forefront of the sporting goods world and shows no sign of slowing down. Prominent in pretty much all sports and leisure activities, but with particular dominance in the fields of football, athletics, training, golf, tennis and rugby, the products are ideal for everyone - whether you're a beginner or a pro. Don't miss out on the latest drops from adidas UK here at Sports Direct, with all your footwear, clothing, accessories and equipment needs catered for.