Black Friday

Our Black Friday 2025 event has come to an end. At Sports Direct, we love helping you discover new sports and activities and enjoy the ones you already love with an extensive range of clothing, footwear, accessories and kit. You can still find everything you could want and more to do with sport, all year round. As the UK’s leading sports retailer, you’ll be able to shop all things football, running and boxing, as well as hiking, swimming and training, plus much more. Don’t forget about your casual wardrobe too, with trainers, tracksuits and accessories to level up your current rotation. You can also shop some of your favourite brands from Nike and adidas to PUMA and Under Armour, meaning quality and style are at the forefront. Black Friday marks the run-up to Christmas, so treat your loved ones (or yourself) this year.