Final Reductions
Shop Our Winter Sale With Up To 70% Off Nike Clothing, Footwear And Accessories.
Just Landed: Nike Haaland Boot Pack
Shine like the striker himself when you’re on the pitch with the Nike Haaland boot pack, ideal for footballers in the making.
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Mens
Shop the men's Nike collection for effortless sporty, casual style
Womens
With cool styles and designs, feel confident in the women's Nike range today
Kids
Kit the kids out in the latest Nike gear, whether for school, sport or leisure
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Cosmic Runner
Made for kids who love being active, designed to be extra durable.
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Nike
Since 1971, Nike has been the premier name in sports apparel and footwear. Known world over for the that distinctive Swoosh and that iconic tagline, ‘Just Do It’, it's a brand that has continually pushed the boundaries of sportswear technology and helped athletes achieve remarkable things. Trusted by so many sporting superstars, from Michael Jordan and Tiger Woods to Cristiano Ronaldo, Rafael Nadal and so many others, the brand has cemented itself on the sports scene as reliable, stylish and innovative, ideal for everyone. Nike don’t just stop at sport either, having taken the world of street fashion by storm with the incredible Nike Air Max range, before branching out into stylish casual clothing and must-have accessories to truly dominate their field. Sports Direct is a proud long-term partner and as Europe’s largest sports retailer, we want to bring the world’s largest sportswear brand closer to you, helping everybody rock the Swoosh whatever they’re doing.
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Nike Strength
Nike’s selection of training equipment has everything you need, featuring top-tier products like dumbbells, gym gear, and performance clothing for your workout needs.
Nike Swim
Get ready to jump back in the pool this year with Nike!
Nike Tech Fleece
Stay warm in Nike's tech fleece range, perfect for casual style and comfort
Nike Air Jordan
Elevate your wardrobe with Air Jordan, for a sleek and put together look
Nike FAQ's
Nike was founded by Phil Knight and Bill Bowerman on January 25th 1964, initially known as Blue Ribbon Sports, before the company changed its name to Nike Inc. on May 30th 1971, inspired by the Greek Goddess of Victory, Nike.